A little over a month ago West Elm, part of the home goods corporate team including Williams-Sonoma and Pottery Barn, opened up the first of its “Marketplace” stores in Brooklyn, NY followed by shops-in-shops at the Costa Mesa, Dallas, Los Angeles, Philadelphia, Nashville, New York City, Seattle and Toronto, Canada West Elm locations. Operating as an extension of the West Elm brand, the Marketplace concept is a refined and curated collection of items for the home that are organized, displayed, and sold both in-store and online with a nouveau general store type feel. A portion of those items happen to be made in the USA and West Elm has made an effort to build relationships with and source products from the Brooklyn community and beyond. Some of those products include a hand-smithed copper saucepan by Brooklyn based Brooklyn Copper Cookware, aluminum bakeware from Minnesota based Nordic Ware, Brooklyn-based Common Good’s 100% biodegradable and plant-based cleaning products with a West Elm signature sage scent, Sam’s Natural handcrafted candles, soaps, and lotions, using ingredients purchased solely from U.S. suppliers, scrubbing and sanitary brushes made by the blind from New York City Industries for the Blind, brooms from Kentucky based craftsman college Berea College, and dry mops and dusters from the Vermont Slack Dust Mop Co.
West Elm is also making an effort to go to even more a local level by partnering with Etsy makers to offer their products in select stores. Good things from one of the biggest modern home goods retailers out there. Bringing quality U.S. made products to the average Joe and Joanna. Check out the collection online here.