The city of oaks, Raleigh, North Carolina, finds itself right in the middle of building a new identity for a new kind of southern city by bringing in the southern hospitality, culture, and work ethic out of the suburbs and into downtown. Amidst the cranes and construction, a building from generations past is now home to Raleigh’s latest menswear collection by Lumina Clothing. Walk inside and amongst the original hardwoods, lofty light filled space, and cool threads you might just find founders Peter, Paul, and Barton there to great you with that southern hospitality and an excitement about their line that will make anyone an instant fan.
Starting a few years ago by dabbling in making neckwear the crew comprised of 4 guys with backgrounds ranging from Nuclear engineering to architecture to environmental science quickly made their move into shirting, launching a Kickstarter to get legs underneath the brand. Their mission was to tap back into the rich textile industry of the south and provide quality American made menswear that is affordable.
The collection is built to outfit any modern man with the basics. Neckwear is made in New York and pants are made in Chicago. Shirts are made in either South Carolina or Chicago and are tailored to fit impeccably. Sizing is designed to help any man get the tailored look without the tailor using a unique approach. All of the normal S, M, L, XL you would expect are on the rack, but in between those you will find a S, M, L, and XL + with measurements that are literally in between the full sizes.
Another attractive feature of the Lumina collection…price. Shirts are under $90, pants under $100, and neckwear under $60. When you look out there and see shirts that are $200 and up it can often be a barrier. Lumina didn’t want that to be something that turns a buyer away from American-made or their brand, even though that means breaking a little closer to even.
In other corners of the shop are selves made from reclaimed materials that feature other American made brands like men’s grooming products from Prospector Co., canvas bags by Parrot Canvas, and organic socks by Zkano. They are also making some of their own market tote bags using canvas from Parrot Canvas and banging out the leather riveted straps right in the back of the shop.
Up next for the brand are more collaborations with other local artists and makers to create small collections featured in store and pop-up markets. Also, denim is coming! White Oak of course. Big things down the tobacco road for Lumina.